Positive winds in the Ageing Tsunami

That the world will be hit by an Ageing Tsunami of huge proportions is beyond doubt.

That governments are asleep at the wheel in planning to meet the greatest generational revolution of all time is also an indisputable fact.

To emphasise the gravity of the issue, it is mind boggling that the Australian Government does not have a Minister for Ageing and has sacked its Advisory Panel on Ageing in an act of sheer vandalism.

Added to all of the above is the tragedy that Ageing has several positive elements in it that provide opportunities and advantages for asset creation.

Let’s take a look at just five of them.

At least a million of Australia’s retirees would like to stay in the work force, or return to it, for a variety of positive reasons. A few examples of this are important matters such as their need to earn more money, contribute extra to their Super Fund, pay school fees for grandchildren, keep the brain active etc, etc.

But, absolute and unjustifiable discrimination by employers stops them in their tracks.

We can fix this by legislating that 10% of employees of any company employing more than 10 people must be older workers. This sounds like a regimentation of the workplace, but it is the only way that employers will face the fact that older workers are not over the hill and are needed if our economy is the remain prosperous. Indeed, they are reliable, loyal, trustworthy and experienced. They are profit generators and cost reducers for those who give them a fair go as they are highly unlikely to look for another job. This tough initiative will produce the benefit of adding billions to the economy every year.

Far too many seniors spend too much time visiting doctors and staying in hospitals. Most times they have no need to go, but they were bored, needed an outing and just want company. Many routine medical issues can be handled by qualified nurses, often online, at a huge saving in cost to Medicare. Most times, it will be found that better diet and more exercise would have fixed any health issues, so there are profits to be made in those two opportunities alone.

Lifelong learning can be a huge income generator for Universities and TAFE Colleges as many Seniors, in younger days, were denied the chance to get a degree or a diploma in any area of study, particularly women who, because of social pressure, were forced to be housewives only. Many now want to reverse that lost opportunity and they are willing to pay the costs of study to get a degree, even in their nineties. Some want to qualify for a profession. Others just want to prove they can do it and look for study courses that broaden their minds in a subject of special interest.

Recreation is an open door to the creation of a new service industry for older people. Every day, thousands of Seniors go on bus trips, often travelling to the same places. They get little exercise, sitting on buses for hours, and there is little educational content in the excursion.  Professionals who can design and create new forms of innovative and interesting recreation can make a fortune, particularly young people who can bridge the intergenerational gap.

Age Friendly Housing is almost non-existent in Australia. We build small houses for older people, but they lack features to help those with arthritis and heart conditions etc, while almost totally ignoring technology. The property industry is losing vast quantities of profit because they do not recognise that the world is ageing and needs new specialist housing in its millions.

There are many more opportunities than the five I have mentioned above that await the valiant out there in the greying world, eg, volunteering, particularly where seniors can use their skills rather than making the coffee and driving cars; a revolution in the way we grow and manage retirement incomes; starting a movement to retire and investing in rural communities etc.

All of these will be outlined in policy form in the Blueprint on Ageing on which I am working with the progressive Australian Think Tank, Per Capita. It will be ready in June ,2014, and you can register your support and interest on the Per Capita website.

After doing that, go to see your local Federal MP and ask him or her to recognise that ageing is expanding challenge of living and is not going away. It will be either an economic and social disaster or a time of great prosperity and high quality of life. It’s time for politicians to decide whether they are part of the problem or the solution.

The vital issue is that we must move on it now and make some sound decisions that will initially be unpopular but will prove to be long term triumphs.

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One Response to Positive winds in the Ageing Tsunami

  1. John Williams says:

    Everald, I appreciate your passion for seniors, and while I consider myself a ”young senior”, I’m becoming more aware day by day that there are a number of issues that seniors face. As I move closer to 65 with each birthday and can now see my impending retirement on the horizon, I start to feel a sense that my future is at increasing risk from continued intrusion by the politics of government rather than innovative economic policy making.
    I also have a growing awareness of the feelings the aged experience as they are no longer be able to fend for themselves and gradually lose their independence.
    While I distinguish between seniors and ”the aged”, it is clear that there comes a time when we pass through the ”young” phase and come to realise we are no longer ”young” physically, though in so many ways we are probably more alive than ”the young”.
    So Everald, your advocacy and challenging narrative is needed … [please] keep going.

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