Australia has a significant gambling problem, yet Channel 9 played hundreds of advertisements for online gambling during the prime time hours of its Olympic coverage. It was a disgraceful example of the media selling their soul (and that of the nation) to make a quick dollar. And their coverage of the Games was very ordinary. They spent too much time at all the boring events and were always late covering the best events. One can only hope that they do not get the contract to cover the Rio Games in 2016.
Australia went backwards at the London Olympics, but the Brits have enjoyed great success both in a sporting and organisational sense, except for their inability to sell tickets. There is no doubt that the Games did wonders for the morale of the British people. It has been at rock bottom for a long time for a wide range of political, economic and social reasons, a large measure of which is related to its fateful decision to join the fiasco known as the European Union half a century ago.
The Olympics have cost Britain a lot of money, and the debate about whether they have or will ever receive value for money will go on for a long time. Continue reading “Who won the Games?”